The Asia Times story on Corporate Blogging talks about Indian firms entering the blogosphere.
M Raja says, "Software giant Infosys (US$4 billion in revenues in the current fiscal year) operates a blog, "Think Flat", with postings from its top brass including from Nandan Nilekani, the chief executive officer and managing director; Aditya Jha, the head of global brand and communications; Stephen Pratt, the CEO and managing director of Infosys Consulting; and Richa Govil, the group manager of its corporate marketing section. While the Infosys blog is heavier with shop talk, snacks major Fritolay started a blog this month offering a more informal report of office outings such as a river-rafting expedition on the Ganges River and events in the company factory. Abhijit Bhaduri, who runs the Fritolay blog, said it is getting popular with employees. "Corporate blogs will grow as we realize the ability to impact on opinions," Bhaduri told ATol. "Today people use networking sites for information about prospective companies even before they have joined work, like networking groups of all MBAs [masters of business administration] or engineers. The corporate blogs help you join the conversation."
Other corporate head honchos such as Rajeev Karwal have begun to publish personal blogs. Karwal's blog says it's intended to "express gratitude to people, organizations, stories and situations which have taught me some important lessons in professional and personal life".
What we discover is that there are many avid bloggers from Frito who we keep bumping into in the blogosphere who blog about corporate life/ life in Frito and their points of view about how the world needs to be run and all that. Here's power to bloggers.
Read the story here http://www.atimes.com/atimes/South_Asia/ID25Df01.html
Thursday, April 26, 2007
Subscribe to:
Post Comments (Atom)
1 comment:
Am an avid reader of your blog and this looks like an excellent endeavour to leverage the power of social media. As I browse through several corporate blogs it is clear that more and more corporates are using the same towards building brands, gaining credibility and garnering trust. Blogs are fast emerging as a CRM tool for the organisations as they are able to showcase their customer-centric approach.
Post a Comment