FritoLay Blog features in Asia Times Story

The Asia Times story on Corporate Blogging talks about Indian firms entering the blogosphere.

M Raja says, "Software giant Infosys (US$4 billion in revenues in the current fiscal year) operates a blog, "Think Flat", with postings from its top brass including from Nandan Nilekani, the chief executive officer and managing director; Aditya Jha, the head of global brand and communications; Stephen Pratt, the CEO and managing director of Infosys Consulting; and Richa Govil, the group manager of its corporate marketing section. While the Infosys blog is heavier with shop talk, snacks major Fritolay started a blog this month offering a more informal report of office outings such as a river-rafting expedition on the Ganges River and events in the company factory. Abhijit Bhaduri, who runs the Fritolay blog, said it is getting popular with employees. "Corporate blogs will grow as we realize the ability to impact on opinions," Bhaduri told ATol. "Today people use networking sites for information about prospective companies even before they have joined work, like networking groups of all MBAs [masters of business administration] or engineers. The corporate blogs help you join the conversation."

Other corporate head honchos such as Rajeev Karwal have begun to publish personal blogs. Karwal's blog says it's intended to "express gratitude to people, organizations, stories and situations which have taught me some important lessons in professional and personal life".

What we discover is that there are many avid bloggers from Frito who we keep bumping into in the blogosphere who blog about corporate life/ life in Frito and their points of view about how the world needs to be run and all that. Here's power to bloggers.

Read the story here http://www.atimes.com/atimes/South_Asia/ID25Df01.html

A New Train of Thought

The Indian Railways (started on 16 April 1853) have always evoked a feeling of nostalgia among its travellers. Whether it is the steam engine chugging through the countryside or the hullaballoo and chaos at the Railways station, train journeys are an integral part of everyone's holiday memories.

This year, when you plan a summer vacation down south, you may get a chance to get a ride on the Kurkure “Masti” Express. In yet another first, Kurkure became the first brand in the country to have a branded train. In a path breaking initiative, Kurkure has tied up with the South Western Railways to brand 3 summer special trains emanating out of Bangalore (Bangalore-Chennai, Bangalore-Hubli, Bangalore-Nagercoil). These Summer special trains would be branded by Kurkure and would be called the “Kurkure Masti Express”. Kurkure has always aimed at creating “mast” family moments, and the Summer Special trains are going to leverage the season when families go for vacations, thereby giving us yet another opportunity to create fun-filled moments for the entire family.

A brand that has always “delightfully surprised” families through its innovative offerings, this is yet another example of the same. Kurkure has always provided lifetime experiences like a “Tea party on a plane”, and this initiative is going to be yet another initiative to further Kurkure’s promise to provide lifetime experiences.

According to newsreports South Western Railway had called for bids for a unique initiative called Brand Train, under which a brand name would feature along with the train's name in all announcements, on reserved tickets, on reservation charts, on destination boards of the train, coach indication slips and during all information dissemination about the train.

So if you have tried out a Kurkure Train experience write to us here and tell us all about it.