Showing posts with label Saif Ali Khan. Show all posts
Showing posts with label Saif Ali Khan. Show all posts

Monday, April 28, 2008

Frito Reality Show


“Oh! My God…”, said Nishi Malhotra, the ever so happening EA to our CEO, almost creating a mini quake in my cubicle. Other 2 fellow colleagues looked at me as if I was surfing some other sort of ‘interesting’ stuff. Let me tell you nothing unusual needs to happen to get such overly exaggerated statements from our folks in the office. I was just casually flipping through the drafts of my newsletter when she caught Dhoni’s pics peeping from the pile. The cascading effect takes place and another one joins in, “ Wow…Dhoni, look at his biceps, he sooooooooo cute!” "Dhoni is cute indeed", I agreed.

These pics are live from our promo that is currently running with our products called Chala Change ka Chakkar (CCC in short) details of which I had posted some time back on this blog (check out guys..its for real!). FritoLay gave three thrilled fans a chance to live their favorite stars life – Dhoni’s, Saif Ali Khan’s and Juhi Chawla’s through this promo. In this pic Dhoni is checking out Hiren's bike…how cool.. (Nishi would have almost imagined herself sitting behind him). He also went to Hiren’s office and tried his hand on answering a few calls and assembling a few sockets, prepared some tea for his family while Hiren was off to being a cricketing superstar. Hiren enjoyed a meal at Dhoni’s favorite Dhaba while Dhoni was enjoying a game of gully cricket with Hiren’s mother and boys of his building. “I ended the day reliving my experiences over a cup of tea at a tea stall overlooking the Ranchi landscape”, said the youngster. “It was a perfect end to a perfect day.”

Another 20 year old Paras Kakkar swapped lives with Juhi, complete with being pampered at a spa, picking out an elaborate wardrobe, getting a make over and doing a photo shoot in a true star style. And well, Juhi was in a for surprise because it turned out that it was Paras’s parents anniversary and she was incharge of their surprise party!! She cooked Paranthas with the ladies of the house.

Umed Rana, the lucky man from Bhiwana got to live Saif Ali Khan’s life for a day. Not surprisingly his schedule involved getting fit. “I followed his fitness routine, workout at his gym and a dance rehearsal at the end of the day, full on Bollywood ishtyle! Saif in the meantime did shopping with his family at a mall, went go-karting with his kids and had meal with them. He also played guitar while kids did a small dance performance.

Well, can we have a ‘Live life of your Boss’ kinda internal contest in here? Is anyone listening?

Tuesday, March 04, 2008

Frito-Lay India wins Marketing Excellence Award


Our 'Love Mark' flagship brands Lays and Kurkure are not only being loved by the consumer but also accepting accolades from the industry for setting standards in marketing excellence. At the 7th Indra Marketing Excellence Awards held on 23rd February at Pune Pepsico India (Fritolay Division) was awarded under the category “Brand Excellence”. The Award is presented to those organizations who have put passion into building their brands and shifted the paradigm in setting a new trend in Brand Excellence. Top FMCG companies and advertising agencies were among those who were evaluated for the award. The function was held in Pune, attended by approx 2000 people which included senior professionals from the industry.
On a seperate note, just wanted to share how our innovation in India is making us proud gloablly. After creating a special place for itself at ‘Chai Time’ (Tea time) of Indian consumer, Kurkure is now being introduced to various international markets to showcase the unique magic of Indian spices. Check out our brand new campaign ‘Chala Change ka Chakkar’ and change everything you have.....even your life. Ever thought of exchanging 1 day of your life with your favorite celebrity? Well..do leave us a comment, it feels great!

Tuesday, December 18, 2007

Snack Smart!

On one fine afternoon, we caught Saif to do this little promo for us. Let us know what do you like about this Ad and what you don't. What do you think the Ad is trying to convey? Simply post your views in the comment box and who knows we might get Saif to answer your questions...