Sunday, December 14, 2008

Most Trusted Brands - PepsiCo

Our brands have done it again! After being nominated as the most trusted beverages brand by Readers Digest , brand Pepsi has now been ranked amongst the top 20 most trusted brands, across categories, by Brand Equity's annual survey (2008) of the Most Trusted Top 100 Brands.
Brand Pepsi is ranked 13th across pand India brands and is the only beverage brand in the Top 20 bracket. Pepsi is way ahead of competition, Coca Cola (42nd) and Thums Up (25th).

In the most trusted Food Products category, Kukure's peppy advertising and unique flavors contributed to it getting the Number 7 slot with Uncle Chipps following close behind at Number 9.


Lays was ranked 12th, which left PepsiCo India with three winning food products in the top 15 Most Trusted Food Products Category. Phew!

17 comments:

Unknown said...

Since Lays is such a trusted brands then why you ppl are delaying your promotion promise of delivering ipod in 21 days ...it is now more than 50 days...your call centre no. 18002098802 no 1 picking since past few days.. even your mktg. ppl are not responding...is your co. still surviving or bankrupt?? then what happend to your brand??

Ankur Vyas said...

Frito Lays currently has a contest about advertising slogan. Can you provide their website address or the phone number to send SMS to. ankur.vyas1@gmail.com . Thanks.

Anonymous said...

HI DEAR ALL,

I WANT TO TELL U ONE TRUTH ABOUT PEPSICO HR OF PUNE PLANT IT IS IN RANJANGAON.HR ATTITUDE IS VERY DIRTY IN PLANT.PL SAVE EMPLOYES LIFE FROM PUNE PLANT HR

Jyotishman said...

Ok , One thing to note from your article is that Uncle Chips is ranked higher than Lays. Uncle Chips had amazing flavors. Why did Lays stop them.Uncle Chips is hardly available in the market. Frankly people are tired of same old Lays flavors.For a start you can bring back Uncle Chips flavors (Specially Paapri Chat). Bingo has great flavors and a wide range of choices. Hope someone does something. Uncle Chips will remain d best.

Unknown said...

What ever awards these brands get also, avoiding junk food is good to be healthy.
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Unknown said...

Hii This Is Sakthivel From Chennai Today 7/4/2010 I Have purchased 5rs pack of classic salted, where the net weight indicated is 14g but its sure the net content of it will not cross even 4g, I have the pack in my hand yet (batch no: n287b) also for ur info i have got all the packs in that particular batch from the same outlet and if this complaint is not responded at the earliest Ill Take this a serious issue and ready to take this to the consumer court of india... Cont no. +91 98849 16801 & 99529 54478.

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