Most Trusted Brands - PepsiCo

Our brands have done it again! After being nominated as the most trusted beverages brand by Readers Digest , brand Pepsi has now been ranked amongst the top 20 most trusted brands, across categories, by Brand Equity's annual survey (2008) of the Most Trusted Top 100 Brands.

Brand Pepsi is ranked 13th across pand India brands and is the only beverage brand in the Top 20 bracket. Pepsi is way ahead of competition, Coca Cola (42nd) and Thums Up (25th).

In the most trusted Food Products category, Kukure's peppy advertising and unique flavors contributed to it getting the Number 7 slot with Uncle Chipps following close behind at Number 9.

Lays was ranked 12th, which left PepsiCo India with three winning food products in the top 15 Most Trusted Food Products Category. Phew!

Making a Difference

A unique opportunity for our employees to make a difference to the lives of girl child is the newly formed association with Salaam Balak Trust, an NGO that runs a shelter for homeless girls in Gurgaon. The orientation program saw enthusiastic participation from employees and their families. Employees and the children of the trust had a lot of fun knowing each other over fun games and interactive sessions. The spark in the eyes of kids were worth the effort made by employees however small it may be. As part of further strengthening this association, employees and in some cases even the family members are currently visiting the shelter on pre-assigned slots to share their knowledge , skills and learnings about computers, art & craft, healthy foods and communication skills with the children to prepare them for better future.

Parenting the Fun Way

Ever wonder what goes through your kid's mind when you ask him/her to do something while they are interested in doing something else? Has handling tantrums of your kids been your most concerning thoughts? Does your kid find no fun in being with you offlately while all you mean is to get him/her to obey you on something that You think is right for them? Well, all parents go through these dilemmas but are unable to set a way that helps both parent and the child to create a loving, encourging and most importantly a fun environment.

To help employees on these issues a session on Fun Parenting was organized. The session was aimed at understanding various aspects of parenting like , knowing your parenting style, understanding child psychology, handling kids reactions and tantrums and bonding with your child. A few tips were shared on spending quality and fun time with children by the experts from Human Dynamics, our partners of PepCare program. After the session, we guess some kids would be wondering what happened to their 'not so happening' parents. Well, we hope for the best!