Our very own Indra is back in news. This time on the FORTUNE COVER in its March 3 issue with the title, "What Makes Pepsi Great?" and then answers that question by offering "an inside look at how she has transformed an American business icon." (BTW doesn't she look amazingly cool & composed? She can easily give any Cosmopolitan, Vogue cover model a sprint for their job!)
Getting back to the business, here are the excerpts imparted by PepsiCo headquarters . The article examines the company's success from many angles. It looks at the Frito-Lay and Pepsi cultures that were merged to form PepsiCo in 1965, contrasting "the get-things-done expertise of Frito-Lay and the never-take-anything-for-granted underdog mentality of Pepsi-Cola." The magazine says the result is a "contrarian, risk-taking big company that prides itself on acting like a small company" and has posted an eye-popping compound annual growth rate of 13% over the past 42 years." It points out the company's revenue has nearly doubled since 2000. 
The article also highlights "Performance with Purpose," which it says puts a positive spin on how PepsiCo does business both at home and abroad, boiling it down to "balancing the profit with making healthier snacks, striving for a net-zero impact on the environment and taking care of the workforce." FORTUNE lauds PepsiCo for taking on a completely different flavor in balancing the old with the new. It contrasts Fritos and Cheetos with Stacy's Simply Naked (pita crisps) and Flat Earth (fruit and veggie chips); Diet Pepsi and Mountain Dew with Naked Juice Pomegranate Blueberry and IZZE Sparkling Clementine; North American Van Lines and Wilson Sporting Goods with partners Lipton and Starbucks.
The article also provides a timeline on how snacks and beverages got healthier, highlights PepsiCo's business unit leaders, discusses the rivalry of Coke and Pepsi, as well as Wall Street's reaction in recent years. To download the online version , please click here
The article also highlights "Performance with Purpose," which it says puts a positive spin on how PepsiCo does business both at home and abroad, boiling it down to "balancing the profit with making healthier snacks, striving for a net-zero impact on the environment and taking care of the workforce." FORTUNE lauds PepsiCo for taking on a completely different flavor in balancing the old with the new. It contrasts Fritos and Cheetos with Stacy's Simply Naked (pita crisps) and Flat Earth (fruit and veggie chips); Diet Pepsi and Mountain Dew with Naked Juice Pomegranate Blueberry and IZZE Sparkling Clementine; North American Van Lines and Wilson Sporting Goods with partners Lipton and Starbucks.
The article also provides a timeline on how snacks and beverages got healthier, highlights PepsiCo's business unit leaders, discusses the rivalry of Coke and Pepsi, as well as Wall Street's reaction in recent years. To download the online version , please click here An exclusive family picutre of Indra published by Fortune ......(the smiling tall lady on the left)
The queen of transformation! Surely, Indra Jaisi Koi Nahin! (No one's like Indra)
2 comments:
Hi,
Please see:
http://vk-writtenword.blogspot.com/2008/03/thank-you-mr-lay.html
Perhaps Frito-Lay can start doing some work in CSR to address Indians' inability to keep our public places free of our garbage.
Nice
Money Maker Financial Services
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