Ever thought a recipe with your fav snack can make you famous around the country?!! Well, trust the masti'khor' Kurkure brand to bestow this honour on its consumers. This summer, watch Kurkure get more innovative than ever as it awards the 'Best Kurkure recipe consumers' the distinction of being on over a million Kurkure packs across the country!!
This first of its kind campaign in India, launched in May aims at promoting versatile usage of Kurkure and is beginning to receive responses from eager consumers writing in with their most innovative preparations with this crunchy delight to teatime@kurkure.co.in and www.kurkure.co.in!
Powered by an exciting commercial showcasing crazy consumers trying to grab the 'Kurkure frame' - their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!!
Check out the commercial and rack your brains!!
I'm off to creating my most mast Kurkure recipe - want to team up? ;)
Chaitime masti bole toh Kurkure se bani winning recipes!!
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6 comments:
Thats a cool idea to submit a recipe and have my picture printed on the pack. Thats the first time I have seen any company doing such a innovative thing.
Dont eat kurkure bCos it contains high amount of plstic If U dont belive burn kurkure n U can see plastic melting Pls forward to all !!!!!!!!!!!
Thsi is what i got from a chain mail, kindly take a look, request you to clarify such myths surrounding your products.
Hi Amit,
Yeah, it is a chain mail that is being spread. Certainly, there is no plastic in Kurkure as Kurkure is made of edible ingredients and cooked in one of the healthier oils.
Inspite of it being a rumor, many people still believe in it.
Kurkure has made an attempt to clarify these false allegations on their official Kurkure website at http://www.kurkure.in/FAQ.aspx
Well, I think Kurkure plastic thing is just a rumor. I dont believe in it and since the food product has about 30 percent oil content and corn starch, Kurkure gives an illusion of plastic while burning.......but there is no plastic.
For more info, go to
http://www.youtube.com/watch?v=AmM8ewyVrfo
people said that kurkure was made with plastic and that it melts like plastic when burnt. i assumed it to be true. but actual picture of the product came when i came to know that kurkure is actually bad. my maid's son liked kurkure so much that he used to eat it almost every second day as snacks. the outcome, after just one month of consumption, he fell so badly ill that he had to be hospitalized and doctors diagnosed it as effect of eating kurkure. the child was just 7 years old and he had to stay in hospital for around 4-5 weeks under observation.
therefore, i recommend all to not go with kurkure at all.
http://www.kanwarjis.com/Product.aspx?type=HR&PID=3
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