Bring A Friend to Work - Watch the Video

Krishna Kumar - who heads Human Resources for the Sales team of FritoLay in South and East India has experienced tremendous success in hiring people through an internal referral process. The campaign dubbed as BRING A FRIEND TO WORK (sounds really cute) seems to be really working for our Sales team. So Krishna turned this into a 30 second commercial - by himself. yes - he loves learning new software. Here's what he writes in to say

"Employee referral is the best way to build talent. Out of 39 recruits, 43% are from South & East. It clearly reflects our employee satisfaction. Have developed a small communication to reinforce the same.

Brief:

Have linked the success of “Bring a friend to work” scheme with our brands. Each one of our brand refers other brands and thus building total commitment across. This 30 sec video gives a sense of “togetherness” and ends up with a note on Employee Satisfaction where all the brands are represented as a family.
This has been worked on 3D Max contains 1000 frames. Animating each brand was the challenge. It was similar to developing a Cartoon movie. Now we are going beyond stereotypical AV…"

Great job Krishna. That was an impressive effort. Congrats!!

If you wish to download the video here's the link just copy and paste this into your browser and reach the Youtube.com site

http://www.youtube.com/watch?v=Ynfg27tErNU